Owner's-rep commerce architecture · fractional CTO · AI-augmented build
Commerce architecture, owned — not rented.
Hatcher.ltd is Doug Hatcher’s independent practice: owner’s-rep commerce architecture, fractional CTO, and AI-augmented build. Fifteen years in the trenches of Adobe Commerce and the wider constellation — put to work on the merchant’s side of the table, building the thin layer that lets a small, excellent team out-run a big stack.
Orgware
Civic + tribal orgware — the productized platform behind waccamaw.org 2.0.
See the platform →Résumé
Fifteen years of Adobe Commerce architecture — the full arc, canonical.
Read the history →Experience Digest
Monitoring and editorial for Adobe Commerce and AEM.
Visit the digest →Waccamaw
A tribal-sovereignty platform — orgware running in the wild.
See it live →Book time
Drop me a note and we'll lock in a time.
Let's talk
Fractional, advisory, and owner's-rep engagements. Tell me what you're building.
Or just email doug@hatcher.ltd.